New Car Detail

You’ve probably spent countless hours researching your new high-end sports car, luxury Electric Vehicle, SUV or truck, and you’re thrilled to finally have it in your possession. And because it’s new you’ve got that extra-special warm glow inside, knowing it’s in perfectly pristine condition.

Except it’s not. Because the dirty secret lurking within your brand new vehicle’s paint is a vast array of countless scratches that have been dulling the exterior finish since before it left the factory. This is the ugly-yet-unavoidable reality of automotive production, requiring new vehicles be painted, polished and processed quickly, but not necessarily properly.

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To address this issue a car needs what’s referred to as a “paint correction” treatment, which is the fine art of delicately removing micro-scratches and swirls through machine polishing (buffing). When done properly, a very fine amount of clear coat is removed, along with the otherwise permanent scratches and swirls in the clear coat. This leaves crystal clarity and pure reflections. When performed by a skilled craftsman, the difference can’t be fully captured in photos. It must be seen in person to believe.